When I first heard of the venerable Gary Vee, he turned me off. I didn’t know what to make of his background, his entrepreneurial childhood with lemonade stands and baseball cards. I couldn’t relate. I still can’t. But you can’t go through life with a shit-list, can you?
I’ll admit, I met people like Gary in a pretty tough point in my life; he had a high hurdle to jump through. A few weeks ago I went back and read my copy of Crush It!, and found it much less intimidating than I had originally.